It's condom to say that YouTube is the most pop video platform out there.

The simplicity of YouTube is ane of the many reasons why it has exploded in popularity over the years. YouTube makes it then easy for content creators to share their content with a big audience. And as a issue, there'southward a broad range of content to choose from. So whether it'due south countless beauty tutorials, product reviews, gaming channels, or hours of unboxing videos — YouTube has information technology all. In the millions of YouTube channels out there, you lot're guaranteed to detect at least a few that strike you as interesting. Let'southward just say, on YouTube there'southward something for everyone.

The first ever video uploaded to YouTube was on Apr 23rd 2005, showing one of the founders at the zoo, unambiguously titled "me at the zoo" . Since then, YouTube has come a long, long style. Information technology went from 0 to ane billion viewers in a decade…that'due south quite a journey. But it isn't just fun and games. In that location'due south more to YouTube. This amazing platform can aid you abound your ecommerce business in 2021.

By the way, our Youtube guide here helps you build your Youtube channel from scratch, give your audience the content they want to meet, AND make money from information technology. And check this resource out for even more tips on how to make money on YouTube.

Here are the peak 10 YouTube statistics that you demand to know about in 2020, in society to stay alee of your competition.

1. Monthly Active YouTube Users

youtube monthly 2.3 billion users Co-ordinate to the latest YouTube statistics, the video-sharing platform has 2.3 billion users worldwide as of 2021 (Statista, 2021). It'southward ranked equally the second-most popular social network, and the only platform that has more active users than YouTube is Facebook.

These ii.3 billion users are defined as viewers who log into the site at to the lowest degree one time per month. Considering YouTube videos can also exist viewed without using Google accounts, such as via the autoplay feature in WhatsApp , YouTube's reach is actually higher.

This YouTube user statistic can exist of huge value to marketers in 2021. When more than two billion users are logging in every calendar month to watch videos on YouTube, there's a massive and active market that marketers have the potential to tap into. And with an even wider reach, YouTube will certainly prove to be a great platform for your digital marketing efforts.

YouTube –The Second Most Popular Social Media Platform

If the first YouTube statistic we shared didn't get your attending, this one surely volition. 79 percent of internet users say they have a YouTube account (Datareportal, 2019).

Created in 2005 by three old Paypal employees, YouTube has grown exponentially over the years. Google bought YouTube in 2006 for U.s.$one.65 billion, and now YouTube operates as one of Google's subsidiaries. Since the creation of YouTube, its mission has been to provide fast and easy video admission to users, and the ability to share videos frequently. And since so, information technology has grown beyond expectation. Information technology'southward no secret that YouTube is a continuously growing social media platform, merely in that location are many reasons that have contributed to its success today. Ane of the main reasons YouTube manages to hold its dominant identify in the industry is because of how accessible information technology is. YouTube makes it so easy to become started and share your content with a large audition. The simplicity with which people can become started on YouTube has contributed immensely to attracting millions of content creators effectually the world.

YouTube Is the Second-Most Popular Search Engine After Google

Not only is YouTube the second-nigh popular social media platform, but it also holds the same title for search engines.

YouTube is the 2nd-most popular search engine right after Google. In fact, it receives more than searches per calendar month than the likes of Microsoft Bing, Yahoo, AOL, and Ask.com combined.

As mentioned earlier, more than than ii billion of its users—equivalent to almost one-third of all internet users—log in each month. But that's non all. YouTube viewers spotter over 1 billion hours of videos on its platform every unmarried day and are responsible for generating billions and billions of views (YouTube, 2021).

The popularity of the platform grants information technology a wide audience accomplish, which is especially true on mobile devices. The company says it reaches more U.s. mobile consumers than any other television network currently does.

The mobile-friendliness of the YouTube app is one of its almost appealing factors and certainly something to have advantage of when advertising on YouTube .

4. YouTube Statistics: YouTube in Numbers

YouTube Statistics: YouTube in Numbers

How is YouTube and then popular and how is information technology able to generate billions of views every single day?

To understand that, we need to take a deeper wait at its numbers. YouTube is non simply available but also localized (YouTube, 2021) in over 100 countries . This means that the platform adapts to the dissimilar languages of the unlike markets it is in.

This makes information technology inviting and attractive for its users, which increases engagement and usage. Plus, it tin be accessed in lxxx unlike languages. This ranges from the world'due south most spoken languages like English, Spanish, and Standard mandarin to more obscure ones like Azeri, Khmer, and Laotian.

In fact, the majority of videos published on YouTube aren't even in English language. According to a survey, two-thirds (67 percent) of the videos posted by popular YouTube channels are in other languages. Of the residue, simply 28 per centum are in English, while the remaining five percent are in English language and other languages.

The same survey likewise found that even though there were significantly fewer videos in English, English-language videos tend to receive around 4 times more views than videos in other languages.

five. People Enjoy Watching Videos on YouTube Everyday

People Enjoy Watching Videos on YouTube Everyday

Everyday people watch one billion hours of videos on YouTube and generate billions of views (YouTube, 2019). Permit'due south do the math. If every single person on globe watched a video, that's around 8.4 minutes per day per person. That's a mindblowing number that but adds to the credibility of video as a content source for people. Another interesting fact is that searches related to the term "how to" are growing lxx pct year over year, according to searchengineland.com. This means that when users are searching for ways to learn something, they rely on video content.

Marketers should be leveraging the power of video and cater their content co-ordinate to the growing preference of video content. There are countless means that you can starting time creating video content on YouTube. Possibly yous tin can create a YouTube channel where y'all can share updates with your audience, or collaborate with them and solve their queries or concerns. Or permit'south say you have an online store and would like to share videos of your products on YouTube with your audience. You tin even add a link to your YouTube profile on your ecommerce store, so your audition knows that they tin can find you there. And when it comes to posting videos on YouTube daily, information technology doesn't hurt to know the best time to post on YouTube, so you can make certain that your audience is active, and more likely to view your content.

half-dozen. Importance of YouTube for Businesses

Importance of YouTube for Businesses

As the importance of video content becomes increasingly evident, more and more businesses are turning to video. Statistics show that 62 percentage of businesses use YouTube as a channel to post video content (Buffer, 2019). It's the 2d well-nigh popular aqueduct for businesses to share their video content, with Facebook securing kickoff identify.

YouTube may have gained a lot of popularity as a platform for personal video viewing, only information technology has as well been a valuable tool for businesses. Recently, more than and more businesses have started to apply YouTube as a aqueduct to communicate with their existing customers and betrayal themselves to potential customers. And with the massive reach information technology has, it'south no shocker that businesses are turning to YouTube to aggrandize their marketing efforts.

Sharing has been made easy through the use of YouTube, and information technology goes both ways. Not just can businesses easily share their news with their audience, or improve their brand'due south visibility, but at the same time, they can use YouTube every bit a channel to communicate with their market place and receive feedback from them. This tin can be done through engagement with the audience in the YouTube comments.

YouTube too gives brands the possibility to customize how their channel looks. To take total advantage of this, businesses should update their YouTube channel to reflect their make identity, in order to stand out among the competition. Although information technology tin be really easy to prepare upwards a YouTube channel, the hard office is to go along working on information technology and posting regularly to increase subscribers and keep your audience engaged.

Given its multi-faceted benefits and potential, at that place's much that businesses can gain with YouTube. However, merely nine percent of all small businesses in the United states utilize YouTube (Brandwatch, 2020). Producing videos may seem dull and expensive for small businesses, but there are many stock video websites and video editing software that are free. Plus, smartphone cameras today are capable of shooting sufficiently high-quality videos that professional cameras are no longer needed.

7. YouTube Users Prefer Mobile over Desktop

YouTube Users Prefer Mobile over Desktop

Mobile is get-go everywhere. We're spending more time on our mobile phones than ever before. That's why this next YouTube stat comes as no big surprise. More than seventy pct of YouTube watch time comes from mobile devices (YouTube, 2019).

You and your concern simply tin can't afford to ignore the huge potential that mobile has to offer to your make'due south visibility. Information technology's axiomatic that mobile views take increased much faster than desktop consumption, and because of this information technology'southward of import to stay upwards to date with mobile video trends so that your audience is presented with the content that they want to see. At present while YouTube content is optimized for mobile past default, the important thing to understand is how y'all can improve the mobile experience for your audience. Content creators demand to keep an eye on their YouTube stats and information for mobile viewers through third party analytics providers, such equally comscore. Comscore provides enhanced mobile video reporting for YouTube and its Partner Channels across its core audience measurement services.

8. People Find New Products on YouTube

People Discover New Products on YouTube

Video is a powerful marketing tool. xc percent of people say they notice new brands or products on YouTube (Thinkwithgoogle, 2019). At present while it doesn't necessarily convince people to buy your products or services, it does get the message beyond. Consumers rely on video content during every step of the journeying. And this piece of data is extremely valuable to marketers.

YouTube tin help popularize your product. If you're trying to get into a new marketplace, or increase exposure of a production, you lot can make a video of that product showcasing its benefits. With video content condign increasingly competitive, the fundamental to recall is creativity. The more artistic your content is, the college the chances that y'all'll get your audience hooked to your style, and curious for more. If your business concern is trying to brand the most out of its video content, you should make sure that your video content empowers people to accept action. You can keep a few things in mind such as positioning your brand as an adept in your category or niche, by engaging with your audience, answering their questions and concerns, and sharing your brand's ethos and ideas

9. 720,000 Hours of Video Uploaded to YouTube Daily

500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). That'south 30,000 hours of video uploaded every 60 minutes. And 720,000 hours of video uploaded every day to YouTube. Wow. To put this into perspective, it would take you close to 82 years to picket the amount of videos uploaded to YouTube in but an hour. That'south a lifetime of watching YouTube videos.

And while these numbers are staggering, information technology'south zip compared to the watchtime on YouTube. With the amount of new content uploaded to YouTube every minute, it's no wonder that YouTube is growing its reach as a channel. And that's why businesses tin can't afford to ignore YouTube. Businesses can benefit from the use of YouTube by building a customs and interacting with their customers, by showing their products, or by advertising on the platform.

Most Popular Channel Among US Digital Video Viewers

When it comes to the consumption of digital video content in the US, social media sites outperform the country's biggest news sites as the most popular channels through which consumers do so.

Of them, YouTube is the dominant force past a far stretch, with nine out of ten digital video viewers in the US using the platform to consume digital video content (eMarketer, 2019).

That puts YouTube way ahead of its closest competitor, Facebook, which only 60 percent of U.s.a. digital video viewers use. This is followed by Instagram at 35 percent and Twitter and Snapchat at 21 percent and 18 percentage respectively.

These social networks are particularly pop among Millennials and Generation Z, who experts say are not just spending increasingly more fourth dimension on social media by watching digital videos but also sharing them, which helps to disseminate make messages.

Comparatively, the nigh popular news aqueduct for digital video consumption, CNN, is watched only by 17 percent of US digital content viewers.

Conclusion

YouTube is the time to come of amusement. Information technology has been for a few years now. And that's why you lot and your business organization should be aware of these important YouTube statistics, so you don't overlook YouTube when information technology comes to your marketing strategy. We're hoping that these ten YouTube statistics for 2021 accept helped explicate why your brand should be investing in YouTube and how y'all can make sure y'all're making use of your resources wisely.

Summary: YouTube Statistics

Here'south a summary of the YouTube statistics you need to know in 2021:

  1. YouTube has ii.3 billion users worldwide.
  2. 79 percent of Net users have their own YouTube account.
  3. YouTube viewers lookout over a billion hours of video on the platform every 24-hour interval and generate billions of views. (YouTube, 2021)
  4. YouTube is localized in more 100 countries and is available in 80 languages. (YouTube, 2021)
  5. Everyday people picket one billion hours of video on YouTube.
  6. 62 percentage of businesses use YouTube as a aqueduct to post video content.
  7. More than seventy per centum of YouTube watch time comes from mobile devices.
  8.  90 percent of people say they discover new brands or products on YouTube.
  9. 400 hours of video are uploaded to YouTube every minute worldwide.
  10. 90 per centum of U.s.a. digital video viewers apply YouTube, the most popular aqueduct for digital video consumption.